Myself guiding an user on a moderated usability test. Text is in Brazilian Portuguese.

Overview

The Arrive Inn research process followed a structured Discovery → Delivery approach, ensuring that every design decision was grounded in real user data and insights. Starting from the initial problem identified—friction when planning trips on mobile devices—we developed a comprehensive research framework that not only validated hypotheses but also uncovered untapped opportunities in the hospitality market.

Our methodology combined qualitative and quantitative methods, prioritizing a deep understanding of modern travelers’ needs, frustrations, and behaviors. This document details how we structured, executed, and applied research insights throughout the Arrive Inn development cycle.

Research Plan

Research Objectives

1. Map the current user journey when planning and booking accommodations on mobile devices
2. Identify specific friction points that cause frustration and abandonment
3. Understand decision criteria used when choosing accommodations
4. Validate the value proposition of a quick-booking, low-planning solution
5. Test and refine concepts through iterative user feedback

Methodology & Timeline

Our approach was divided into four main phases over eight weeks:

Phase 1: Exploratory Research (Weeks 1–2)

• Secondary data analysis and market studies
• Benchmarking 8 direct and indirect competitors
• 5 interviews with tourism industry experts

Phase 2: Qualitative Research (Weeks 3–4)

• 12 in-depth interviews with frequent travelers
• 3 contextual observation sessions during trip planning